Pepsi Nabs NBA Sponsorship Rights From Coca-Cola

Pepsi Nabs NBA Sponsorship Deal

It will be all change in the NBA next season after it was confirmed that Pepsi will replace Coke as the league’s food and beverage sponsor, ending an association between two of America’s most iconic brands that has lasted 28 years. Pepsi, who had an existing deal with the NBA through Gatorade, will now be able to promote the likes of Mountain Dew, Aquafina, Brisk, Doritos and Ruffles in association with the league.

Pepsi now holds sponsorship deals with all four of the U.S. major sports organisations, meaning next season the National Football League, Major League Baseball, National Hockey League and now the National Basketball Association will all promote Pepsi products. In the U.S. and Canada, Mountain Dew that will be the lead brand in the deal, with campaigns expected to run alongside the NBA’s 3-on-3 basketball program and other schemes aimed at young people.

Following the announcement, Pepsi CEO Indra Nooyi claimed the deal was “a slam dunk for the league and for our company”, a comment one can only hope was met with disappointed silence from the attending media and dignitaries.

But Coke won’t be completely absent from the sporting scene in the future, with the company still be able to promote products through their existing deals with NBA stars such as LeBron James. Coke is one of a number of big name brands who work with James – Who’s Cleveland Cavaliers team are currently the favorites at a price 5/2 with Betfair to go all the way in this season’s playoffs and become the NBA Champions.

On top of that, Coke has revealed they will become the exclusive sponsor of Major League Soccer. Pepsi had been the league’s official non-alcoholic beverage partner since its inception in 1996, but lost out to Coke for the exclusive rights at the start of the year following the end of Pepsi’s deal.

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Dunk Contest Still Missing Big Stars

NBA All-Star Dunkers

Zach LaVine put on an outstanding show this year at the NBA dunk contest during All-Star weekend. The rookie for the Minnesota Timberwolves pulled off a few dunks that have never been seen in an NBA contest. While he was extremely entertaining, there were still plenty of fans a little bit frustrated that they were forced to watch a bench player on a bad team entertain them. Everyone would enjoy seeing the stars of the game put on a show in a dunk contest, but the biggest stars no longer tend to participate. Why has that started to be the norm?

Michael Jordan, Julius Erving, Kobe Bryant and others all did a dunk contest at least once in their career. People love to callout Lebron James as the main superstar to duck the competition. However, with the game the way it is right now, James is actually setting a tone for the future. It might not be a popular decision, but from his perspective, it is the right one.

There is so much pressure on a guy like James in a regular game, and he would be torn to shreds in a dunk contest if he did not deliver on every single attempt. Dunking is hard in the NBA dunk contest, especially when players are expected to come up with things that have never been tried before. He would basically need to be perfect in order to avoid any ridicule.

Injury issues are also a concern, especially for a player as they get older and older. Most of the dunk contest participants are younger players, and they are more willing to go out there and put on a show. It also helps that they are not the main player on their team, so it is not like they had an extremely challenging 1st half of the regular season.

Like it or not, the best players in the NBA do have to worry about their brand. After weighing the pros and cons, James decided not to do a dunk contest. Now that he is 30 years old, it is not going to be happening. Other was never really in the car star players like Russell Westbrook, Kevin Durant and James Harden also do not seem to be interested at all. Fans just need to get used to seeing very athletic young NBA players participating. Perhaps a few years down the road, they will evolve into stars.

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Jordan Brand Unveils Player-Exclusive Footwear For All-Star Game

Jordan unveils player-exclusive footwear for All-Star

This Sunday, the game’s biggest names in basketball will go head-to-head in the annual showcase of the best players in the league. To celebrate the occasion, Jordan Brand will provide its participating athletes exclusive shoes.

A group of Jordan Brand family members will appear in the All-Star game as Carmelo Anthony makes his eighth appearance, Chris Paul his eighth, Russell Westbrook his fourth, and LaMarcus Aldridge his fourth. One of the newest members of the Jordan Brand family, Jimmy Butler, will make his first arrival under the bright lights this year.

This year’s player-exclusive footwear draws inspiration from Jordan’s All-Star pinnacle performance collection, the Pearl Pack, and will feature touches of Infrared throughout the shoes, a color with a deep tradition within the Jordan Brand and the All-Star game.+

Retail versions of the Jordan Melo M11 Pearl, Air Jordan XX9 Pearl, Jordan Super.Fly 3 Pearl, and Jordan CP3.VIII Pearl are currently available at global retailers and Jordan.com.

Jordan Brand Commemorates Franchise’s 30th Anniversary

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In 1985, NBA newcomer Michael Jordan turned heads. In addition to leading his team to the playoffs, Jordan finished the season with a scoring average of 28.2 points per game; set Chicago single-season records for points, field goals, free throws and steals; and received the prestigious NBA Rookie of the Year Award. Jordan’s performance that year set the tone for the next 30 years, forever changing the game of basketball and sports around the world. In the ensuing years, he also came to lead a global brand that revolutionized on- and off-court footwear and apparel – through the Jordan Brand.

Thirty years, celebrated as the pearl anniversary, is an ideal moment to recognize what has made the Jordan Brand great – its fans. A pearl is forged over time through the formation of strong, resilient layers. Looking back on the 30 years of the Air Jordan franchise, Jordan Brand has become a performance basketball staple synonymous with pinnacle performance and an endless pursuit of greatness.

What started with a single pair of sneakers has evolved into a globally celebrated franchise, as each iteration of the game shoe pushes the limits of performance and style. In addition to growing its collection of sneakers and game-changing innovations, Jordan Brand has extended beyond its namesake by welcoming more than 50 world-class basketball athletes, such as Chris Paul, Carmelo Anthony, Blake Griffin, Russell Westbrook, LaMarcus Aldridge, Jabari Parker, Kawhi Leonard, to the family. From Paul’s speed and competitive spirit to Westbrook’s stunning ability to take flight, characteristics of each athlete’s gameplay mirror that of Jordan’s. While they are not Michael, there is no doubt they are Jordan.

To celebrate 30 years of chasing greatness, the Jordan Brand will celebrate the many stories of those working to be their best in a given pursuit. Throughout the year ahead, the brand will celebrate everyday — and not so everyday — athletes who continue to draw inspiration from Michael Jordan’s championship mindset.

This year, Jordan Brand invites fans to celebrate its 30th anniversary in New York City with experiences created specifically for All-Star Weekend. From Thursday, Feb. 12th to Sunday, Feb. 15th, Jordan Brand will open distinctive spaces for our fans to join the celebration. Stay tuned to Nike News and @Jumpman23 for more details in the days to come.

adidas Unveils D Rose Boost “Brenda” Edition

D Rose 5 Boost - Brenda Edition

As if we haven’t had enough D Rose Boost colorways already, adidas has unveiled yet another one. This latest colorway of the D Rose 5 Boost signature basketball shoe will be worn by Derrick Rose in his on-court rotation this season. The D Rose 5 Boost is the first basketball shoe to offer full length Boost cushioning technology designed for heightened energy return and step-in comfort to ensure maximum performance.

In tradition with previous “Brenda” editions, this shoe pays tribute to Derrick’s mother with a red based shoe to celebrate her favorite color. It features a rich red woven upper with an embellished print of the D Rose logo and stars, which are inspired by the Flag of Chicago. A gray and black speckled Fit Cage and translucent red outsole add bold detail and style.

The D Rose 5 Boost “Brenda” edition drops February 5th for $140.

adidas Unveils Black History Month Collection

adidas Black History Month Collection

adidas and Kareem Abdul-Jabbar today unveiled a limited edition Black History Month Collection inspired by the NBA’s all-time leading scorer and one of the game’s most prominent philanthropists and ambassadors. Each basketball shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of Kareem’s legendary and record-breaking career.

“I was very fortunate to have African-American role models and pioneers I could identify with and learn from as I forged my career in basketball and my personal journey in life,” said Abdul-Jabbar. “Every success I’ve had is due to countless hours of hard work physically and mentally, and I’m proud to tell that story and inspire the next generation of role models as we celebrate the accomplishments of African-American leaders next month.”

adidas athletes will debut the collection during the Martin Luther King Jr. Day games and wear them in select games throughout February to celebrate Black History Month and honor African-American role models like Kareem. A portion of the proceeds from the Black History Month Collection will be donated to Kareem’s Sky Hook Foundation, which improves the lives of underprivileged youth.

The collection will be available at adidas.com with the Crazy 8 ($110) launching Jan 23rd, J Wall 1 ($115) and D Rose 5 Boost ($140) on Jan 30th and D Lillard ($105) on Feb 6th.

Crazy 8 – “Fundamentals are the Foundation for Excellence – ‘61 –‘65”
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The Crazy 8 features a canvas upper to pay homage to basketball shoes of the 1960s, while the upper’s cracked texture and sockliner echo the blacktop courts of Harlem where Kareem first honed his game. The purple and gold sockliner colors represent Power Memorial Academy, where Kareem led his high school team to record-breaking success which included a 79-2 record and national championship.

“Fundamentals are the Foundation for Excellence” is printed on the sockliner and upper to recognize Kareem’s mantra during his high school career.

J Wall 1 (signature shoe of Washington Wizards guard John Wall) – “Rules are What Make the Game Challenging – ’65 – ‘69”
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The J Wall 1 upper and sockliner features the words “Rules are What Make the Game Challenging” to represent Kareem’s career at UCLA, during which the college game banned dunking because of his dominance. Kareem still persevered and owned the era, leading the Bruins to three national championships and an 88-2 record during his time on the team.

The blue and gold sockliner features a hardwood print that pays homage to Pauley Pavilion, where Bruins’ basketball has called home since 1965.

D Rose 5 Boost (signature shoe of Chicago Bulls guard Derrick Rose) – “The Hook Shot is Worth a Thousand Words – ’69 – ‘75”
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The D Rose 5 Boost upper and sockliner feature the words “The Hook Shot is Worth a Thousand Words” to represent the signature shot that defined his career. Drafted by the Milwaukee Bucks, Kareem’s immediate impact and signature sky hook helped the Bucks win an NBA championship in 1971 and saw him earn the first three NBA Most Valuable Player awards of his career.

The red and green sockliner represents Milwaukee Bucks team colors, while the pattern pays homage to the famous radio tower that broadcasted Bucks games over the airwaves in that era.

D Lillard – (signature shoe of Portland Trail Blazers guard Damian Lillard) “When the Music Changes, so Does the Dance – ’75 – ‘89”
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This shoe features this mantra on the upper and sockliner to represent the years that cemented Kareem’s legacy as one of the NBA’s greatest players and brought five NBA Championships to the “Showtime” Los Angeles Lakers. Kareem’s consistent low post-scoring, rebounding and rim-protection helped LA become one of the most successful basketball dynasties of all-time. The purple and gold sockliner represents the classic Lakers colors while palm trees represent LA scenery.

During this period of his career, Kareem began to practice yoga regularly, which he said drove his longevity and consistency in the league. The move to Hollywood also opened up additional opportunities for him, including a classic cameo in the movie “Airplane.”

Behold, The Air Jordan 11 Retro “Bred” Backpack

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If you’re a huge Jordan fanatic, you’ve got to check out this backpack made in the likeness of the Air Jordan 11 “Bred”. Crazy, right?

The overall design of the bag is reflective of the classic Jordan 11 shape, and even features the outsole of that shoe as the bottom of the bag. It’s a pretty bold backpack, with an equally bold price tag – $250 from New York’s Renarts.

Personally, I couldn’t fathom paying $250 for a backpack, but I’m sure they’ll find some suckers willing to plunk down the cash for ‘em.

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