adidas Unveils ‘Avengers’ Basketball Shoe Collection

adidas Avengers basketball shoe collection

This summer, adidas has teamed up with Marvel Studios to introduce the limited edition Avengers basketball shoe collection.

Drawing inspiration from comic book characters of the big screen, the retro collection pays homage to Captain America, Hulk, Iron Man and Thor from the blockbuster film Avengers: Age of Ultron. Design specs include colorways tailored to each superhero, icon graphics featured in the sockliner and the Avengers logo highlighted on the tongue.

Captain America

Displaying the hero’s signature red and white stripes with adidas’ three, this Crazy 97 blends a bold, blue design that calls on American tradition. The model features a metallic finish to reflect the Captain’s shield, which is also incorporated as a color shifting emblem on the sneaker’s upper.

Hulk

This T-Mac 1 boasts the Hulk’s radioactive glow and iconic purple pants as the embossed metallic pattern upper embodies his chiseled features. The Hulk Smash emblem sits atop the heel with finished Hulk green branding and a matching purple toe.

Iron Man

This Top Ten 2000 features an all red metallic upper and gold midsole representative of Iron Man’s body armor. An iced outsole plays to the hero’s propulsion thrusters, while the circular emblem on the heel symbolizes the arc reactor in Iron Man’s chest.

Thor

The reflective upper features lightning bolt flashes to represent Thor’s hammer, keeping this edition of the Real Deal true to the Avenger’s godly prowess. Gold hits at the end of the iconic three stripes reflect Thor’s chest plate and tinted grey outsoles represent his armor.

The adidas Avengers pack will be available for $125 at adidas.com on July 4th

Shop for the Holidays at Fanatics!

Watch The Trailer For ‘Nowtizki: The Perfect Shot’

Nozitzki: The Perfect Shot

Thirteen-time All-Star, League MVP, Finals MVP, NBA Superstar Dirk Nowitzki is one of the greatest and most famous athletes of all time as the first non-American to lead his team to a NBA victory.

Nowtizki: The Perfect Shot was produced by Emmy Award-winning filmmaker Leopold Hoesch and features exclusive NBA footage and interviews with NBA legends such as Dirk Nowitzki, Kobe Bryant, Yao Ming, Steve Nash, Michael Finley, Jason Kidd, Rick Carlisle, Mark Cuban, David Stern, Don Nelson and former German Chancellor Helmut Schmidt covering the incredible success story of Dirk Nowitzki, from second league German basketball to one of the top athletes of the NBA.

You can check out the official trailer here:

Nowtizki: The Perfect Shot will be released in theaters and on demand July 10, 2015. For more information, visit http://www.magpictures.com/nowitzki/

adidas Unveils D Lillard 1 PDX Carpet Edition

 adidas D Lillard 1 PDX Carpet Edition

adidas and Portland Trail Blazers guard Damian Lillard today unveiled a commemorative PDX Carpet inspired edition of the D Lillard 1 basketball shoe. Paying homage to Portland International Airport’s iconic teal print carpet, the shoe is a must have for fans of Damian and all things Portland.

The PDX carpet pattern is printed across the shoe’s teal upper while the full-length adiprene+ midsole compliments a purple tonal snakeskin print on the heel, toecap and TECHFIT booty. The purple laces feature flecks of grey and “DAME” is printed on the right tongue while “#PDXCARPET” is printed on the left.

If you haven’t been through PDX, this video shows you what the carpet looks like:

Fans can grab their own D Lillard 1 PDX Carpet edition ($125) on May 23rd beginning at 10am PST at Foot Locker Washington Square (Portland), Eastbay and adidas.com.

A Company Is Modifying Nike Sneakers With LEDs

Nike-Air-Max-90

If you want to take your sneaker game to the next level, you need some LEDs! Light up sneakers have been around for years, but the sneaker customizers at Evolved Footwear are taking an old concept and giving it new life.

Evolved Footwear specializes in modifying sneakers with LED lighting. Originally launched in 2004, the brand has spent years perfecting its craft, working to create a durable, long-lasting LED system. They offer a wide range of illuminated sneakers, and they also accepts custom orders if you want to send in your own pair, which will set you back $60 plus shipping. (But your sneakers must be new, they won’t work on your stinky shoes)

They’re a great way to stand out from the crowd, and you can learn all about how the lights work here. I don’t know how practical one of these are (especially since the air bubble gets cut open), but they’ll definitely get you some attention.

Nike-Lebron-12-Low

Nike-Air-Max-Speed-Turf

Pepsi Nabs NBA Sponsorship Rights From Coca-Cola

Pepsi Nabs NBA Sponsorship Deal

It will be all change in the NBA next season after it was confirmed that Pepsi will replace Coke as the league’s food and beverage sponsor, ending an association between two of America’s most iconic brands that has lasted 28 years. Pepsi, who had an existing deal with the NBA through Gatorade, will now be able to promote the likes of Mountain Dew, Aquafina, Brisk, Doritos and Ruffles in association with the league.

Pepsi now holds sponsorship deals with all four of the U.S. major sports organisations, meaning next season the National Football League, Major League Baseball, National Hockey League and now the National Basketball Association will all promote Pepsi products. In the U.S. and Canada, Mountain Dew that will be the lead brand in the deal, with campaigns expected to run alongside the NBA’s 3-on-3 basketball program and other schemes aimed at young people.

Following the announcement, Pepsi CEO Indra Nooyi claimed the deal was “a slam dunk for the league and for our company”, a comment one can only hope was met with disappointed silence from the attending media and dignitaries.

But Coke won’t be completely absent from the sporting scene in the future, with the company still be able to promote products through their existing deals with NBA stars such as LeBron James. Coke is one of a number of big name brands who work with James – Who’s Cleveland Cavaliers team are currently the favorites at a price 5/2 with Betfair to go all the way in this season’s playoffs and become the NBA Champions.

On top of that, Coke has revealed they will become the exclusive sponsor of Major League Soccer. Pepsi had been the league’s official non-alcoholic beverage partner since its inception in 1996, but lost out to Coke for the exclusive rights at the start of the year following the end of Pepsi’s deal.

Dunk Contest Still Missing Big Stars

NBA All-Star Dunkers

Zach LaVine put on an outstanding show this year at the NBA dunk contest during All-Star weekend. The rookie for the Minnesota Timberwolves pulled off a few dunks that have never been seen in an NBA contest. While he was extremely entertaining, there were still plenty of fans a little bit frustrated that they were forced to watch a bench player on a bad team entertain them. Everyone would enjoy seeing the stars of the game put on a show in a dunk contest, but the biggest stars no longer tend to participate. Why has that started to be the norm?

Michael Jordan, Julius Erving, Kobe Bryant and others all did a dunk contest at least once in their career. People love to callout Lebron James as the main superstar to duck the competition. However, with the game the way it is right now, James is actually setting a tone for the future. It might not be a popular decision, but from his perspective, it is the right one.

There is so much pressure on a guy like James in a regular game, and he would be torn to shreds in a dunk contest if he did not deliver on every single attempt. Dunking is hard in the NBA dunk contest, especially when players are expected to come up with things that have never been tried before. He would basically need to be perfect in order to avoid any ridicule.

Injury issues are also a concern, especially for a player as they get older and older. Most of the dunk contest participants are younger players, and they are more willing to go out there and put on a show. It also helps that they are not the main player on their team, so it is not like they had an extremely challenging 1st half of the regular season.

Like it or not, the best players in the NBA do have to worry about their brand. After weighing the pros and cons, James decided not to do a dunk contest. Now that he is 30 years old, it is not going to be happening. Other was never really in the car star players like Russell Westbrook, Kevin Durant and James Harden also do not seem to be interested at all. Fans just need to get used to seeing very athletic young NBA players participating. Perhaps a few years down the road, they will evolve into stars.

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Jordan Brand Unveils Player-Exclusive Footwear For All-Star Game

Jordan unveils player-exclusive footwear for All-Star

This Sunday, the game’s biggest names in basketball will go head-to-head in the annual showcase of the best players in the league. To celebrate the occasion, Jordan Brand will provide its participating athletes exclusive shoes.

A group of Jordan Brand family members will appear in the All-Star game as Carmelo Anthony makes his eighth appearance, Chris Paul his eighth, Russell Westbrook his fourth, and LaMarcus Aldridge his fourth. One of the newest members of the Jordan Brand family, Jimmy Butler, will make his first arrival under the bright lights this year.

This year’s player-exclusive footwear draws inspiration from Jordan’s All-Star pinnacle performance collection, the Pearl Pack, and will feature touches of Infrared throughout the shoes, a color with a deep tradition within the Jordan Brand and the All-Star game.+

Retail versions of the Jordan Melo M11 Pearl, Air Jordan XX9 Pearl, Jordan Super.Fly 3 Pearl, and Jordan CP3.VIII Pearl are currently available at global retailers and Jordan.com.