adidas recently debuted Quick Ain’t Fair (#QuickAintFair), a new campaign and commercial for the Crazyquick basketball shoe. The TV spot begins airing tomorrow in conjunction with the Crazyquick retail launch.
Narrated by rapper A$AP Rocky and featuring his song Goldie, the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers).
The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.
“I wore the Crazyquick throughout the season and I’m happy to have my first big thing with the adidas family,” said Wall. “I’m a big fan of A$AP. He’s somebody that has real good music going out. He’s a different type of person, a different type of style and it’s great to have him narrating this commercial. I think everyone’s gonna like it a lot.”
Crazyquick features an innovative four quick zone outsole to provide maximum traction and flexibility for quick movements. Crazyquick drops May 1st in five colorways and is available for pre-order today at adidas.com.