Yesterday, adidas and Damian Lillard unveiled an Oakland inspired edition of the D Lillard 1 basketball shoe. Collaborating with his go-to hometown shop, Oaklandish, the NBA All-Star pays tribute to his neighborhood roots where his basketball journey began.
Designed to promote and celebrate Oakland’s spirit, the once public art project known for multi-media stunts opened its doors to “spread local love” with city pride t-shirts, headwear and accessories. Damian connected with the neighborhood shop early in his career and loved the local style but most importantly, felt drawn to Oaklandish’s efforts to support the city.
“They are committed to bettering the community,” Damian said. “Their message hits home with me, and I wanted to create a unique shoe that shares their mission to rep Oakland.”
The Oaklandish edition silhouette pairs a suede black upper with yellow accents on the collar and SPRINTFRAME, while leather hits on the heel, toecap and TECHFIT booty compliment a white-and-black speckled midsole. Oaklandish branding is prominent throughout, featuring the Oaktown logo in the sneaker’s sockliner, beneath a transparent outsole, on the heel pull-tab and at the base of the lace system.
In addition to the D Lillard 1, the collaboration also includes an Oaklandish apparel collection of shirts, hats and hoodies.
The D Lillard 1 Oaklandish edition drops today at adidas.com and retails for $105. Dame X Oaklandish apparel is available at Oaklandish in downtown Oakland (1444 Broadway) and Diamond District (3419 Fruitvale Avenue), as well as online at oaklandish.com.